E-Trade "Unbroke"

I have to give it to E-Trade on this one. They've done a great job making the work engaging and viral. The right hand man (well, baby) may be a little un-nerving for some but I think it's well within the bounds of funny.

Diddy blog and "I am king"

Try as you might to hate him Diddy is a brilliant marketer and self-promoter. Check out his latest homage to self "I am King"

The beginning of the new Jordan Legendary campaign

Fire. This is the beginning of the Jordan brands version of "Just Do It"

Gucci & Rhianna

My apologies for taking so long to get to this campaign. As a guy, purses are not on my radar. However the folks at Gucci appear to understand that they are on the radar of African American and Caribbean women. Featuring Pop artist Rhianna the luxury goods purveyor promotes it's "Tattooed Hearts" collection. Beautiful photography and no copy make the view truly examine the scene and and take in the aesthetics of the bag and the subject.

Sanders Wingo + Chevy + Mary J. Blige = Good work

I have to recognize the crew down in Texas at Sanders Wingo. They put together a great spot for the Chevy traverse. "Leaving the baggage" behind was an excellent nod to the "New" MJB and a slick way to display the cargo capacity. Keep up the good work.

Welcome back

After a long and much needed hiatus. We are back up and running. I'm adding a couple of friends to the team and I think you'll enjoy their perspectives.

Coosh headphones

I am diggin the very simple backyard style of this product feature ad by Coosh headphone. It's how testimonials geared toward young adults should be handled. Featuring a B-Boy crew you see the product doing what the alternative cannot. There isn't a great deal of techno speak and you're driven to a site as well as given an opportunity to create content for cash. Good job Coosh.