Like a lot of folks, I was checking out Black in America 2 tonight. I caught the one of the first commercial pods and for the first time in a long time I saw a really good, simple spot.
The premise was very simple. The kids have come of age. And in that age, there have been responsibilities that have been accumulated and a need to protect them. Instead of going in for the heavy handed sell, State Farm gives you an easy message and smooth ring out. Done. Not sullying the message with overdone production and unnecessary copy is a wise and appropriate choice.
The one thing that I have to ask the folks at State farm to do before another sun sets is POST THE SPOT ON YOUR YOUTUBE SITE! http://www.youtube.com/statefarm?WT.svl=102
Come on guys you've gotta get hip to the simultaneous release of your media - Buie
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